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“With the arrival of Tulip Day in Union Square, we are welcoming the changing seasons and celebrating San Francisco’s continued growth and revitalization at the heart of the city.” — Marisa Rodriguez
 
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"This whole campaign just captures what makes San Francisco so special – the energy, the comeback spirit, all of it. We're really excited to help bring people together in one of the city's most iconic spots."- Jessica Bryndza, VP of Brand Marketing, Creative and Partnerships at Lyft
 
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“With the Cable Car Turnaround Arts Initiative, we’re bringing new creative energy to this key gateway to Union Square. I want to thank the Union Square Alliance for their dedication to making Union Square a special place for both visitors and residents." - Mayor Daniel Lurie
 
“Marisa Rodriguez is not only a longtime friend and colleague but also someone whose heart beats for San Francisco. Her dedication, compassion, and tireless work on behalf of our city are unmatched. Through her leadership at the Union Square Alliance, she’s built lasting partnerships — including a meaningful and longstanding relationship with United Airlines — grounded in collaboration and shared purpose. Marisa leads with heart, vision, and a deep love for this community, and I’m so proud to call her a friend.”
-Papia Gambelin, Managing Director - State & Local Government Affairs, Western Region